Your Brand on Every Link. Not Bitly's.
Print yourband.link/tour on flyers. Put promo.company.com in email signatures. Use custom short domains that reinforce your brand — with click tracking, HTTPS, and the ability to change destinations without reprinting anything.
The Situation: Links That Don't Look Like Yours
You're sending traffic to landing pages, event registrations, product launches, and app stores — but every link is either a 50-character URL nobody will type from a poster, or a bit.ly link that screams 'this isn't really our brand.' For print materials, podcast mentions, and conference talks, you need a link that's short, memorable, and yours. That's a vanity URL.
Why Standard Solutions Fall Short
URL shorteners like Bitly charge $35+/month for custom branded domains. Your registrar's forwarding doesn't support path-level redirects (only full domain). Setting up a redirect server yourself means hosting costs, SSL management, and no analytics. And none of these options let you change the destination after you've printed the URL on 10,000 business cards.
How Domain Forward Works for Vanity URLs
Register a short domain (like yourband.link). Point its DNS to Domain Forward. Create path-based forwarding rules: /tour → your tour page, /album → your album page, /merch → your store. Each path gets its own destination, its own analytics, and auto HTTPS. Change any destination at any time without touching DNS or reprinting materials. The free plan covers 5 domains — enough for most vanity URL setups.
Create Your First Vanity URLVanity URLs by the Numbers
Domain Forward powers branded short links for businesses of all sizes.
< 5ms
redirect latency — faster than Bitly
5 free
domains on the free plan
5 min
to set up a branded short domain
100%
HTTPS — auto SSL for every vanity domain
Frequently
asked questions
A vanity URL is a custom, branded short link using your own domain — like yourband.link/tour or promo.yourcompany.com. Unlike Bitly or TinyURL links, vanity URLs reinforce your brand on print materials, social media, and ads, while giving you full control over where they point.
Yes — that's one of the biggest advantages. Once yourband.link/tour is printed on 10,000 flyers, you can change the destination URL in Domain Forward's dashboard at any time. The printed vanity URL stays the same; the destination updates instantly.
Yes. Domain Forward provisions SSL certificates for your vanity domain automatically. yourband.link works over HTTPS out of the box — no certificate management needed.
Domain Forward includes built-in analytics for every redirect. See click counts, geographic distribution, referrer sources, device breakdown, and time-series trends. Premium plans include CSV export and historical data for campaign reporting.
Yes — any domain you own. Popular choices include .link, .io, .co, or even your main brand domain with a subdomain (go.yourcompany.com). Register the domain at any registrar, point DNS to Domain Forward, and start creating vanity URLs.
URL shorteners give you links on their domain (bit.ly/abc123). Domain Forward gives you links on your own domain (yourband.link/tour). You control the brand, the domain, and the data. No monthly fees for basic vanity URLs — 5 domains are free.
Your Domain. Your Brand. Your Links.
5 domains free. Path-based redirects. Click analytics. No credit card required.