Your Brand Deserves Better Than bit.ly
Third-party URL shorteners put their domain in front of your audience. Domain Forward lets you use your own branded domain for short, memorable links — with HTTPS and click analytics built in.
The Problem With Third-Party Shorteners
URL shorteners solved a real problem — long URLs don't fit in tweets, print, or SMS. But bit.ly and TinyURL put their brand in your links, not yours. Some shortener domains are flagged by spam filters, making your emails less deliverable. And if the service changes policies, shuts down, or has an outage, all your shortened links break. You're building on someone else's infrastructure with no control.
Branded Short Domains
Register a short domain for your brand (go.yourbrand.com, your.co, brand.link). Point it to Domain Forward. Set the destination to your primary site or specific landing page. Visitors see your brand in every link. You maintain full control over where the domain points. Update the destination anytime without changing published links.
Click Analytics on Your Terms
Domain Forward's redirect analytics give you click volume, geographic breakdown, device types, and referrer sources — similar to what Bitly Pro offers, but on your own domain. Use these alongside UTM parameters in your destination URL for full-funnel attribution: the redirect analytics show how many people clicked, and your web analytics show what they did after landing.
View PlansBranded URL Shortening
Your domain. Your links. Your analytics.
Your Brand
in every link — not bit.ly or tinyurl.com
HTTPS
automatic SSL on every short domain
Analytics
click tracking, geo data, device types
Instant
destination updates without link changes
Frequently
asked questions
URL shorteners use their domain (bit.ly/xyz). Domain Forward uses your domain (go.yourbrand.com). You control the brand, the DNS, and the destination. There's no reliance on a third-party shortener service that could shut down, change policies, or inject interstitial pages.
Domain Forward handles domain-level forwarding. For path-level short URLs (go.brand.com/podcast → specific-long-url.com), you'd typically use your web server or a link management platform. Domain Forward excels at forwarding entire subdomains or domains to specific destinations.
Yes. Domain Forward auto-provisions SSL certificates for all forwarded domains and subdomains. Your branded links work over HTTPS automatically — no certificate management required.
Yes. Domain Forward's redirect analytics show click counts, geographic distribution, referrer sources, and device types. This gives you similar click tracking to URL shortener services, but on your own branded domain.
Short Links. Your Domain. Full Control.
5 domains free. HTTPS included. Click analytics included.