You Acquired the Company. Now Consolidate the Domain.
Mergers and acquisitions create orphaned domains. Every day the acquired domain isn't redirected, you're losing customers, SEO value, and the traffic the acquisition was supposed to bring you.
The M&A Domain Problem
When you acquire a company, you inherit their domain and all the SEO equity, backlinks, bookmarks, and direct traffic it carries. But that domain currently points to the old company's infrastructure — which you're sunsetting. Without redirects, visitors to the acquired domain hit an error page. Press articles linking to the old domain become dead links. Google rankings for the acquired brand evaporate.
Consolidate Traffic in 5 Minutes
Add the acquired domain in Domain Forward. Point its DNS to our servers. Set the destination to your primary domain. Enable path forwarding to preserve deep links (acme.com/team → yourco.com/team). Domain Forward issues SSL certificates automatically, uses 301 redirects for full SEO transfer, and provides analytics so you can track exactly how much value the acquired domain brings.
Multi-Brand Acquisition Portfolios
Serial acquirers often manage dozens of acquired domains over time. Domain Forward's dashboard gives you a single pane of glass for all forwarding rules. Ultimate plan ($99/mo) covers 200 hostnames — enough for even aggressive M&A portfolios. Each domain gets its own analytics, showing traffic trends over time so you can see the acquisition value materializing.
View PlansM&A Domain Consolidation
Protect the value of every acquired domain.
301
permanent redirects transfer 90-99% of SEO equity
200
hostnames on the Ultimate plan for M&A portfolios
HTTPS
SSL auto-provisioned on every acquired domain
5 min
setup time per domain — no servers needed
Frequently
asked questions
Set up redirects before making any DNS changes to the acquired domain. If the acquired company's website is still live, coordinate the switch: configure Domain Forward, update DNS to point to our servers, and the redirect goes live once DNS propagates (typically 1-4 hours).
For the domain root, redirect to a relevant landing page on your site — often a "Welcome [Acquired Company] customers" page. For subpages, enable path forwarding so acme.com/products goes to your-company.com/products. This preserves deep links and SEO value for individual pages.
Indefinitely, as long as you own the domain. Acquired company domains have backlinks from press coverage, partner sites, directories, and customer bookmarks that will continue generating traffic for years. Even 5 years post-acquisition, you'll see residual traffic.
Yes. Each acquired domain needs its own forwarding configuration in Domain Forward. The free plan covers 5 hostnames; Premium ($15/mo) covers 30; Ultimate ($99/mo) covers 200 — suitable for companies with a portfolio of acquired brands.
Don't Let Acquired Domains Go to Waste
Redirect acquired company domains to your primary site. 5 domains free.