Domain Forward vs EasyRedir (Urllo) — An Honest Comparison
Urllo (formerly EasyRedir) is an enterprise-grade redirect management platform used by companies like Porsche, IKEA, and Berlitz. Domain Forward is a simpler, more affordable alternative for teams that need domain forwarding without enterprise complexity.
Feature-by-Feature Comparison
Urllo is built for enterprise teams with compliance needs. Domain Forward is built for speed and simplicity.
| Feature | Domain Forward | EasyRedir (Urllo) |
|---|---|---|
| Automatic HTTPS | ||
| Redirect analytics | ||
| REST API | Performance plan ($49/mo) | |
| Path forwarding | ||
| Query parameter forwarding | ||
| Free plan | 5 hostnames, 200K requests | None (14-day trial only) |
| Lowest paid plan | $15/mo — 30 hostnames | $9/mo — 10 source URLs |
| SOC 2 certified | ||
| Wildcard subdomains | Ultimate plan ($99/mo) | Not mentioned |
| URL masking | Premium+ ($15/mo) | Not mentioned |
| Lost traffic / 404 reports | All plans | |
| Bulk redirect imports | Performance plan ($49/mo) | |
| Role-based access controls | Performance plan ($49/mo) | |
| Single sign-on (SSO) | Add-on ($200/mo) or Enterprise | |
| Audit logs | Add-on ($250/mo) or Enterprise | |
| Advanced match settings | Add-on ($50/mo) or Enterprise | |
| QR codes | All plans | |
| IDN hostname support | ||
| Redirect types | 301, 302 | 301, 302 |
| Team members | 2 (free), unlimited (paid) | 1 (Essentials), unlimited (Performance) |
| Monthly traffic | 200K–50M | Unlimited |
| Uptime SLA | Enterprise only |
Where Urllo Wins
Urllo is a mature, enterprise-focused product trusted by 1,000+ companies including Porsche, IKEA, Getty Images, Crunchyroll, and UNICEF. They offer SOC 2 certification, single sign-on (SSO), role-based access controls, audit logs, lost traffic reports, bulk redirect imports, QR code generation, dedicated success managers, and custom SLAs. If your organization requires compliance certifications, enterprise security controls, or white-glove onboarding — Urllo is purpose-built for that.
Where Domain Forward Wins
Domain Forward starts free (5 hostnames, no credit card) — Urllo has no free plan, only a 14-day trial. At the entry level, Domain Forward gives you 30 hostnames for $15/mo, while Urllo starts at $9/mo for only 10 source URLs. For teams that need straightforward HTTPS domain forwarding with analytics and API access, Domain Forward is faster to set up and significantly cheaper at scale. The mid-tier pricing gap is substantial: 30 hostnames at $15/mo vs. scaling to 500+ URLs starting at $49/mo with Urllo.
Pricing Breakdown
Urllo's Essentials starts at $9/mo (10 source URLs, 1 team member). Performance starts at $49/mo (500+ source URLs, API access, unlimited team members). Enterprise adds-on can push costs to $200-250/mo for features like SSO and audit logs. Domain Forward's pricing: Free (5 hostnames), Premium $15/mo (30 hostnames, URL masking, 10M requests), Ultimate $99/mo (200 hostnames, wildcards, dynamic destinations, 50M requests). For up to 30 domains, Domain Forward is dramatically more affordable.
View Domain Forward PricingThe Bottom Line
Choose Urllo if you're a large enterprise that needs compliance (SOC 2), SSO, audit logs, RBAC, white-glove onboarding, and dedicated support — and you have the budget for it. Choose Domain Forward if you need fast, affordable domain forwarding with HTTPS, analytics, and API access without the enterprise price tag. Both are legitimate services — they just serve different market segments.
Frequently
asked questions
EasyRedir rebranded to Urllo in 2025-2026. The product is the same but with updated branding. URLs at easyredir.com now redirect to urllo.com. Their dashboard still lives at dashboard.easyredir.com.
For large enterprises that need SOC 2 compliance, SSO, audit logs, RBAC, and white-glove onboarding — yes, Urllo is a serious enterprise product trusted by brands like Porsche, IKEA, and Berlitz. For smaller teams that need straightforward domain forwarding, Domain Forward is significantly more affordable.
Yes. Domain Forward offers 5 hostnames, 200,000 monthly requests, and 2 team members on the free plan — no credit card required. Urllo has no free plan, only a 14-day free trial.
Yes. Add your forwarding rules in Domain Forward, point your DNS records to our servers, and your redirects are live once DNS propagates. Note: if you rely on Urllo enterprise features (SSO, audit logs, RBAC, bulk imports), you'll lose those capabilities.
Start Free. Scale When Ready.
5 domains free. HTTPS, analytics, and API included. No credit card required.