How to Redirect a Domain to Etsy — Use Your Own URL for Your Shop

TL;DR: Etsy doesn’t support custom domains — your shop URL is always etsy.com/shop/YourName. The fix: redirect your branded domain to your Etsy shop using Domain-Forward.com (free plan). HTTPS, 301 redirects, 5-minute setup.

You sell on Etsy. You bought a domain that matches your brand. You want people who type yourbrandname.com to land on your Etsy shop. But when you look for a “connect custom domain” option in Etsy, it doesn’t exist.

Etsy does not support custom domains. Your shop URL is always etsy.com/shop/YourShopName — there’s no way to change this, regardless of your shop tier or how much you pay Etsy.

This is a problem if you’re building a brand identity beyond Etsy. You put your domain on business cards, packaging, social media bios, or craft fair signage. People type it in — and get a blank page or a DNS error instead of your shop.

Why Marketplace Platforms Don’t Support Custom Domains

Etsy, BigCartel, Redbubble, Amazon Handmade, Society6 — none of them let you use your own domain. Why? Because they’re marketplaces, not hosting platforms. Their business model depends on keeping traffic within their ecosystem.

This leaves you with two options:

1. Build a standalone website — costs money, requires maintenance, and splits your traffic
2. Redirect your domain to your marketplace shop — free, instant, zero maintenance

If Etsy IS your store and you don’t want to build a separate site, option 2 is the clear winner. A 301 redirect sends everyone who types your domain straight to your Etsy shop.

The Fix: Redirect Your Domain to Etsy With Domain-Forward.com

Domain-Forward.com handles everything:

• Automatic SSL certificates — your domain works over HTTPS
• 301 permanent redirects — clean and fast
• Both www and non-www handled
• Analytics — see how many people find your shop through your custom domain
• Free plan — up to 5 domains, no credit card required

Step 1: Get your Etsy shop URL

Your Etsy shop URL follows this pattern:

https://www.etsy.com/shop/YourShopName

You can also redirect to a specific listing:

https://www.etsy.com/listing/1234567890/your-product-name

Or a section of your shop:

https://www.etsy.com/shop/YourShopName?section_id=12345678

Step 2: Create your free account

Sign up at Domain-Forward.com. No credit card required.

Step 3: Add your redirect

Click “Add Redirect” and configure:

• Source domain: yourbrandname.com (add both root and www)
• Destination URL: Your Etsy shop URL from Step 1
• Redirect type: 301 (permanent)

Step 4: Update your DNS records

At your domain registrar, add these DNS records:

Your email stays working. Only A and CNAME records change — MX records are untouched.

For registrar-specific DNS guides, see: GoDaddy, Namecheap, Hostinger, Bluehost, IONOS, Domain.com.

Step 5: Wait for DNS propagation

DNS propagation takes 1-4 hours. Once complete, your SSL certificate is provisioned automatically.

Step 6: Test your redirect

Visit your domain — both http:// and https:// should redirect to your Etsy shop. Verify with our redirect tester tool.

Use Cases for Etsy Domain Redirects

Business cards and packaging

Print yourbrandname.com on your shipping inserts, business cards, or product labels. Customers type it in and land directly on your Etsy shop — no searching required.

Craft fair and market signage

Put your domain on your booth banner. Visitors from the fair can find your shop without having to search Etsy manually (and potentially finding competitors instead).

Social media bios

Use your branded domain in your Instagram or TikTok bio. It’s shorter, more professional, and more memorable than the full Etsy URL.

Redirect multiple domains

If you sell different product categories, you can point multiple domains at different parts of your shop:

• yourbrand.com → Your shop homepage
• yourbrand-candles.com → Your candles section
• yourbrand-gifts.com → Your gifts section

Domain-Forward.com’s free plan covers up to 5 domains.

Works for Any Marketplace

The same redirect approach works for every marketplace platform:

Stop Sending Customers to Search Results

When people search for your brand on Etsy, they see your competitors too. A direct domain redirect bypasses the search page entirely — they land in your shop, not the marketplace.

The fix takes 5 minutes: create your free account, paste your Etsy shop URL, update two DNS records, and you’re done. Put your brand name on every business card, shipping label, and social bio — and always send customers exactly where you want them. Your email keeps working — only web traffic records change.