What Is Reverse Proxy?
A reverse proxy is a server that sits in front of one or more backend servers, intercepting requests from clients and forwarding them to the appropriate backend. It can also handle SSL termination, load balancing, caching, and — relevant here — URL redirects.
Why It Matters
Reverse proxies are the backbone of modern web infrastructure. For domain forwarding, the concept is important because forwarding services essentially act as specialized reverse proxies — they receive requests and respond with redirects instead of proxied content.
How Reverse Proxies Work
Without reverse proxy:
Client ──────── Backend Server
With reverse proxy:
Client ──── Reverse Proxy ──── Backend Server(s)
│
├── SSL termination
├── Load balancing
├── Caching
└── URL redirects
Common Reverse Proxies
| Software | Type | Redirect Capability |
|---|---|---|
| Nginx | Self-managed | Full (config required) |
| Apache (.htaccess) | Self-managed | Full (config required) |
| Cloudflare | Managed | Page Rules / Bulk Redirects |
| AWS ALB | Managed | Listener rules |
| Domain Forward | Managed | Purpose-built for redirects |
Reverse Proxy vs Dedicated Forwarding
| Feature | Reverse Proxy (Nginx/Apache) | Domain Forward |
|---|---|---|
| Setup | Server configuration files | Dashboard / API |
| SSL certificates | Manual (Let’s Encrypt + certbot) | Automatic |
| Maintenance | You manage updates, security | Managed |
| Uptime | Your responsibility | 99.9% SLA |
| Cost | Server hosting ($5-50/mo) | Free tier available |
| Expertise needed | Sysadmin knowledge | None |
If you just need redirects, a dedicated service like Domain Forward is simpler than managing a full reverse proxy setup.
Related Terms
Related Features
Frequently
asked questions
Domain Forward functions similarly to a reverse proxy for the specific task of redirecting traffic. It accepts incoming requests, terminates TLS, and responds with redirect instructions — without forwarding to a backend server.
Yes, but it requires server management. See our comparison of Nginx redirects and htaccess redirects for details on self-managed alternatives.
Still Confused? Try It Free.
Set up your first domain forward in under 5 minutes. Free plan includes 5 domains.