What Is 410 Gone?
A 410 Gone is an HTTP status code indicating that the requested resource has been permanently deleted from the server with no forwarding address. Unlike a 404, it explicitly tells search engines the page will never come back.
Why It Matters
The 410 status code is a stronger signal than 404. While a 404 says “I can’t find this,” a 410 says “this is deliberately gone forever.” Search engines respect this difference — a 410 gets removed from search results faster.
For domain forwarding, 410 is rarely what you want. When you move a domain, you want to redirect traffic, not tell search engines the content is gone. A 301 redirect preserves your SEO; a 410 destroys it.
How It Works
HTTP/1.1 410 Gone
Content-Type: text/html
<h1>This page has been permanently removed.</h1>
No Location header is included — there’s nowhere to redirect to. The content is gone.
410 vs 404 vs 301
| Code | Meaning | SEO Impact | Use Case |
|---|---|---|---|
| 301 | Moved permanently | Passes link equity | Domain moves, URL changes |
| 404 | Not found | Slow removal from index | Broken links, typos |
| 410 | Gone permanently | Fast removal from index | Intentional content deletion |
When to Use 410
- You’ve taken down a product page and don’t want it in search results
- A legal requirement forces content removal
- You’re cleaning up duplicate or thin content from your site
- You’ve explicitly decided content should never appear again
When NOT to Use 410
- Domain migrations — use a 301 redirect instead
- Temporary downtime — use 503 Service Unavailable
- URL structure changes — use path forwarding with 301 redirects
Related Terms
Related Features
Frequently
asked questions
Use 410 when you've intentionally deleted a page and want search engines to remove it from their index quickly. Use 404 when a page doesn't exist but you haven't made a deliberate decision about its removal.
Use a 301 redirect. A 410 tells search engines the content is gone — you lose all SEO value. A 301 tells them the content moved — SEO value transfers to the new URL.
Google drops 410 pages from its index faster than 404 pages. A 404 might be recrawled periodically to see if the page comes back. A 410 is treated as a definitive signal that the content is permanently gone.
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